Ralph Lauren Goes 4D
Nov 11, 2010
AnnMarie Marano
Last night, Ralph Lauren put on a show to remember with a 4D light show that displayed a ground-breaking approach to architectural video mapping.
As they celebrated the 10th anniversary of ralphlauren.com and the launch of a UK e-commerce site, the retail giant projected a runway show and iconic pieces from the brand onto the facade of the New York flagship store at 888 Madison.
The images seemed to float out and project off the building itself. The visuals were also accompanied by music, illusions of blowing breezes, and even mists of the new Big Pony Collection fragrance! The weren't kiddin' when they said 4D!
Check out the video below to see for yourself.
New York RALPH LAUREN 4D Show Video: Chic TV
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